22 Sep 2016 | Professional Development |Time: 7.00pm to 9.00pm|

Do You Know What Your Company Does and Why it Does it?

PDUs: 2
    

Introduction
Organisations keen to have their employees engaged and aligned to the strategies and plans that they believe will enable them to succeed, are adopting a Business Model Canvas. Developed by Alexander Ostwewalder this simplified planning tool is utilised to

·          communicate the value proposition of the organisation (i.e. why do we exist?) that is relevant to their customers

·          outline how they are going to obtain the revenue from their marketplace enabling them to remain viable,

all outlined on one page.

It is a visual chart (shown below) with elements describing an organisation’s value proposition, infrastructure, customers, and finances. It assists firms in aligning their activities by illustrating potential trade-offs. With the business model design template, an enterprise can easily describe their business model.

The Business Model Canvas

Participants in the workshop will develop their own Business Model Canvas that will challenge why they do what they do by validating the value that they bring to their customer segments. 
About the Presenter 
John Maclay   

John has operated at the executive level in the corporate and enterprise sectors. He is experienced in transforming organisations by implementing innovative cultures that have engaged employees in the task of turning these businesses from returning a flat to declining business result to substantial growth through changing the basis of competition. He is also experienced in the taking of products and processes to market and establishing new markets in the wider manufacturing, resource sectors, specialty retailing, services sectors and with a technology start-up company.

An extensive career with 3M where he rose to be regional Technical Director while General Manager of the Industrial Markets Sector of 3M Australia and Executive Positions in the Specialty Retail Sector. 

He is currently contracted to the Hargraves Institute. This is a member driven business best practices network of Corporate Australia in the public and private sectors. His focus with them is on Implementing Disruptive Business Models and Developing Leadership for Innovation by building the capabilities of these members to be able to sustain the transformation and have the skills in-house to handle this in the future, thereby making the organisation more agile.

He currently lectures at the postgraduate level in Business Transformation, Portfolio & Program Management, Innovation and Entrepreneurship at the University of Adelaide at their Adelaide and Singapore Campus.

Who Should Attend

Those involved in:

  • preparing and communicating business plans that their employees own and are engaged in their delivery because they believe in what they do is of value to their customers.
  • developing and validating a customer value proposition
  • challenging their current business model and the value that they take to market

Event Particulars
   

Date: 22nd September 2016, Thursday
Time:   7.00pm to 9.00pm, Registration and Refreshments starts from 6.30pm onwards
Venue: Ngee Ann-Adelaide Education Centre | 97 Tank Road | Teochew Building    
              #03-13 | Lecture Room|Singapore 238066
PDUs: 2

SPMI Members:  SGD 65.00 
Non-Members:   SGD 100.00

SPMI Members please log-in to avail members' rate

Online registration closes on 22 September, 12pm. Walk-in registration with cash payment is accepted at the event venue.

   Register Now